About 13 years ago, I was hosting a Fordham Entrepreneur Society event at Coppersmiths in NYC.

At the time, I was trying to launch Jazzboo 1.0, which aspired to be an online delivery company similar to Kozmo.com, except it planned to leverage the existing infrastructure of restaurants and stores in NYC, rather than hold inventory.

I didn’t have a good grasp on the business let alone execute on the supply chain of connecting restaurants and stores.

Honestly, I was having difficulty articulating my elevator pitch, which is ALWAYS a red flag.

At the event, I was talking to a VC, Charlie O’Donnell, a fellow RAM alum and Fordham Adjunct Professor.  He gave me some advice that stuck with me until today.

“Stick with your strengths Anthony.  For example, you’re good at sales, maybe try and do something related to sales.”

13 years later, I’m in the process of working on a social selling project with  Jazzboo 2.0.

It’s ironic that I used the same name of the delivery company way back.

He was right, stick with your strengths as they can compliment your most meaningful efforts.

Who knows, your strengths may also be your passion too, which would be a bonus!